{"id":"1555","title":"The next AI drama isn’t online.","url":"https://reinouttebrake.com/stories/the-next-ai-drama-isnt-online","published":"2025-11-01T19:53:43+01:00","modified":"2025-11-01T19:53:43+01:00","author":{"name":"Reinout te Brake","url":"https://reinouttebrake.com/about","description":"Reinout te Brake advises founders, studios, technology companies and investors on strategy, growth, capital and partnerships across gaming, AI, tech and entertainment.","profiles":[{"name":"LinkedIn","url":"https://www.linkedin.com/in/reinouttebrake/"},{"name":"Facebook","url":"https://www.facebook.com/Reinoutttebrake"},{"name":"Instagram","url":"https://www.instagram.com/reinouttebrake/"}]},"summary":"The AI boom is burning through power and money. Massive data centers in Indiana and beyond consume more electricity than whole cities, while profits lag behind.","categories":[{"name":"AI","slug":"ai"}],"tags":[{"name":"AI","slug":"ai"},{"name":"energy","slug":"energy"},{"name":"infrastructure","slug":"infrastructure"}],"source_url":"https://reinouttebrakecom.wordpress.com/2025/11/01/the-next-ai-drama-isnt-online/","data_url":"https://reinouttebrake.com/data/articles/the-next-ai-drama-isnt-online.json","text_url":"https://reinouttebrake.com/stories/the-next-ai-drama-isnt-online.txt","content_html":"\n<p class=\"wp-block-paragraph\">Everyone talks about “AI taking over the world.”<br>But the real story? It’s unfolding in Indiana.<br>A field of steel and dust where seven data centers already stand.<br>And twenty-three more are coming.</p>\n\n\n\n<p class=\"wp-block-paragraph\">These things drink electricity like soda on a hot day.<br>More than 500 megawatts per campus, enough to power two Atlantas.<br>And that’s just one site.</p>\n\n\n\n<p class=\"wp-block-paragraph\">Worldwide, about $375 billion will be poured into AI infrastructure this year.<br>Next year, half a trillion.<br>Nvidia, <a href=\"/stories/ai-2025-the-intelligence-we-build-reflects-the-intelligence-we-are\">OpenAI</a>, Microsoft, Amazon, <a href=\"/stories/if-taiwan-falls-so-does-ai\">Meta</a>, all building as if the boom will never stop.<br>Only… the profits aren’t showing up yet.</p>\n\n\n\n<p class=\"wp-block-paragraph\">Data centers age faster than a new iPhone.<br>Chips are outdated before the paint dries.<br>And much of the investment money just loops around:<br>an AI firm rents compute from a <a href=\"/stories/more-profit-less-people\">chipmaker</a>, the chipmaker reinvests the cash into that same AI firm.<br>It looks like growth, but it’s mostly air being recycled.</p>\n\n\n\n<p class=\"wp-block-paragraph\">If the promised productivity gains don’t arrive, this could turn into the biggest infrastructure bubble since the railroads or the fiber-optic craze.<br>And if it <em>does</em> work, it may still cost us jobs, power, and peace of mind.<br>There’s no outcome without fallout.</p>\n\n\n\n<p class=\"wp-block-paragraph\">Meanwhile, AP News notes that countries like Ireland are already hitting their energy limits.<br>Half of the electricity goes to servers.<br>People are complaining about empty grids and rising bills.</p>\n\n\n\n<p class=\"wp-block-paragraph\">So yeah.<br>AI is booming.<br>But maybe it’s booming a little <em>too</em> hard on ground that’s starting to crack under its own weight.</p>\n","content_text":"Everyone talks about “AI taking over the world.”\nBut the real story? It’s unfolding in Indiana.\nA field of steel and dust where seven data centers already stand.\nAnd twenty-three more are coming.\n\nThese things drink electricity like soda on a hot day.\nMore than 500 megawatts per campus, enough to power two Atlantas.\nAnd that’s just one site.\n\nWorldwide, about $375 billion will be poured into AI infrastructure this year.\nNext year, half a trillion.\nNvidia, OpenAI (https://reinouttebrake.com/stories/ai-2025-the-intelligence-we-build-reflects-the-intelligence-we-are), Microsoft, Amazon, Meta (https://reinouttebrake.com/stories/if-taiwan-falls-so-does-ai), all building as if the boom will never stop.\nOnly… the profits aren’t showing up yet.\n\nData centers age faster than a new iPhone.\nChips are outdated before the paint dries.\nAnd much of the investment money just loops around:\nan AI firm rents compute from a chipmaker (https://reinouttebrake.com/stories/more-profit-less-people), the chipmaker reinvests the cash into that same AI firm.\nIt looks like growth, but it’s mostly air being recycled.\n\nIf the promised productivity gains don’t arrive, this could turn into the biggest infrastructure bubble since the railroads or the fiber-optic craze.\nAnd if it does work, it may still cost us jobs, power, and peace of mind.\nThere’s no outcome without fallout.\n\nMeanwhile, AP News notes that countries like Ireland are already hitting their energy limits.\nHalf of the electricity goes to servers.\nPeople are complaining about empty grids and rising bills.\n\nSo yeah.\nAI is booming.\nBut maybe it’s booming a little too hard on ground that’s starting to crack under its own weight.","referenced_links":[{"url":"https://reinouttebrake.com/stories/ai-2025-the-intelligence-we-build-reflects-the-intelligence-we-are","label":"OpenAI"},{"url":"https://reinouttebrake.com/stories/if-taiwan-falls-so-does-ai","label":"Meta"},{"url":"https://reinouttebrake.com/stories/more-profit-less-people","label":"chipmaker"}],"social_image":"https://reinouttebrakecom.wordpress.com/wp-content/uploads/2025/11/the-next-ai-drama-isnt-online.jpg","citation":"Reinout te Brake. The next AI drama isn’t online.. 2025-11-01. https://reinouttebrake.com/stories/the-next-ai-drama-isnt-online"}