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Innovation

40 articles · 25–40

Gaming

Why Gaming Will Dominate Brand Marketing in 2025

The marketing industry is undergoing a seismic shift. With advancements in AI, data-driven creativity, and the rise of immersive experiences, 2025 promises to redefine how brands connect with their audiences. Among the most promising opportunities lies an untapped giant: gaming. Mindshare’s Amin Lakhani recently highlighted the growing importance of gaming as a platform for brands. […]

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Gaming

Xsolla Just Changed the Game — Here’s What It Means for You

Game Monetization is Changing—Are You Keeping Up? The gaming industry is evolving at breakneck speed. New technologies, changing regulations, and shifting player expectations mean that developers need to stay ahead of the curve. Whether you’re building for PC, console, or mobile, one thing is clear: the old monetization models aren’t enough anymore. Why is that? […]

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