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196 articles · 73–96

194 original articles + 2 newsletter editions. Browse the latest stories and earlier editions.

AI in Games

When choice becomes noise

The core of Thrum.gg is not another list but a conversation. The platform does not pose as a search engine. It poses as a friend in your chat.

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GTAVI

Gamescom’s loudest booth was empty: GTA VI

At Gamescom 2025, the loudest booth was empty. Grand Theft Auto VI wasn’t there, yet it dominated every conversation, reshaping release schedules, market confidence, and player anticipation. This article reveals how Rockstar’s absence exposed the industry’s fears: developers losing control, gamers losing agency, and the market choosing captivity.

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Game Marketing & Discovery

Lost in the Digital Crowd: Why Game Discovery Fails in 2025

In 2025, game discovery is broken. With over 18,000 new games launched on Steam alone in 2024, most titles vanish before they’re ever found. This isn’t a quality problem — it’s a visibility crisis. Explore how algorithms, content overload, and platform flaws are suffocating innovation and reshaping the future of gaming.

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Future of Gaming

The Future of Gaming Isn’t What You Think

Explore six trends reshaping gaming in 2025—from the decline of VR to Netflix’s frictionless UX, GTA 6’s viral marketing, and the rise of emotionally intelligent “kind games.” A must-read for anyone tracking the real future of play.

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