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196 articles · 145–168

194 original articles + 2 newsletter editions. Browse the latest stories and earlier editions.

Gaming

Why Gaming Will Dominate Brand Marketing in 2025

The marketing industry is undergoing a seismic shift. With advancements in AI, data-driven creativity, and the rise of immersive experiences, 2025 promises to redefine how brands connect with their audiences. Among the most promising opportunities lies an untapped giant: gaming. Mindshare’s Amin Lakhani recently highlighted the growing importance of gaming as a platform for brands. […]

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Gaming

Xsolla Just Changed the Game — Here’s What It Means for You

Game Monetization is Changing—Are You Keeping Up? The gaming industry is evolving at breakneck speed. New technologies, changing regulations, and shifting player expectations mean that developers need to stay ahead of the curve. Whether you’re building for PC, console, or mobile, one thing is clear: the old monetization models aren’t enough anymore. Why is that? […]

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Gaming

What Are NFT Rewards? How to Earn Them, the Benefits of Using Them, and More!

In this article, we’ll explain what NFTs are, how to earn them, the benefits of using them, and more! NFTs are digital collectibles that can be used to unlock rewards inside games or apps. They’re similar to virtual currency, but they have their own unique benefits. So, let’s dig a bit deeper into NFTs and try to understand them with a simple explanation.

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Gaming

What Investors Need to Know About Mobile Game UA Trends in 2025

As we move into 2025, the mobile gaming industry is undergoing a pivotal transformation in user acquisition (UA) strategies. For investors, these changes signal significant opportunities—but also challenges—that require careful consideration. Let’s break down the key insights and trends shaping the UA landscape, based on the latest data from Almedia’s Rewarded Returns report.

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Gaming

Did You Know Microsoft Almost Shut Down Xbox?

Back in 2021, Microsoft’s CEO, Satya Nadella, considered pulling the plug on its entire Xbox gaming division. The reason? The company was at a crossroads: invest big to stay competitive or step away from gaming altogether.

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