Category
91 articles · 49–72
The marketing industry is undergoing a seismic shift. With advancements in AI, data-driven creativity, and the rise of immersive experiences, 2025 promises to redefine how brands connect with their audiences. Among the most promising opportunities lies an untapped giant: gaming. Mindshare’s Amin Lakhani recently highlighted the growing importance of gaming as a platform for brands. […]
Read analysisGame development in 2025 is a mix of dreams, AI wizardry, and the constant existential dread of Steam reviews. It’s never been easier to make a game—but also never been harder to make a game that actually gets played.
Read analysisSupercell, the Finnish game developer behind Clash of Clans, Clash Royale, and Brawl Stars, had its best year in a decade. Revenue surged seventy-seven percent to reach nearly three billion dollars. For the first time since 2014, every single one of its live games grew in revenue.
Read analysisGame Monetization is Changing—Are You Keeping Up? The gaming industry is evolving at breakneck speed. New technologies, changing regulations, and shifting player expectations mean that developers need to stay ahead of the curve. Whether you’re building for PC, console, or mobile, one thing is clear: the old monetization models aren’t enough anymore. Why is that? […]
Read analysisRoblox just dropped its Q4 2024 earnings, and the results weren’t exactly a win. While the company showed growth, it didn’t blow anyone away.
Read analysisImagine opening your phone to check TikTok or play a round of Marvel Snap, only to find they’re gone. No updates, no new downloads, and, for some apps, not even a way to keep playing.
Read analysisImagine this: Holiday season 2025 arrives, and instead of snagging a PlayStation 5 Slim for $449, it’s now $699. Xbox Series X? $699. The Nintendo Switch OLED? $499. Gaming laptops and tablets? Up 45%. And that’s just the start.
Read analysisDespite fewer exclusives, PlayStation 5 is outselling competitors and breaking records. Is Sony shifting its strategy away from first-party dominance?
Read analysis2024 was a rough ride for mobile gaming. Layoffs, rising costs, and a whole lot of uncertainty made it a year many developers would rather forget. While the industry technically returned to growth, the reality on the ground was tough — 56.7% of industry professionals said layoffs were the biggest trend of the year.
Read analysisTencent’s Global Power Play: The Rise, Challenges, and Future of the World’s Biggest Gaming Giant
Read analysisCan Assassin’s Creed Shadows Save Ubisoft from Its Biggest Revenue Drop Yet?
Read analysisFor years, PlayStation has been synonymous with cinematic blockbusters — God of War, The Last of Us, Spider-Man. But what if I told you that one of the most revolutionary PlayStation games in years isn’t an open-world epic or a gritty action-adventure?
Read analysisIn this article, we’ll explain what NFTs are, how to earn them, the benefits of using them, and more! NFTs are digital collectibles that can be used to unlock rewards inside games or apps. They’re similar to virtual currency, but they have their own unique benefits. So, let’s dig a bit deeper into NFTs and try to understand them with a simple explanation.
Read analysisFor years, gaming subscription services have been positioned as the “Netflix for games.” It’s a tempting comparison—after all, why wouldn’t players want unlimited access to a huge library of games for a monthly fee? Xbox Game Pass, PlayStation Plus, Apple Arcade, and others have been built on this premise.
Read analysisThe gaming industry has always been a space of rapid innovation and constant change, but 2025 is proving to be a year of stark contrasts.
Read analysisIt’s 2025, and game discovery is worse than ever. Players are drowning in a sea of games, yet somehow, finding something worth playing feels harder than ever.
Read analysisAs we move into 2025, the mobile gaming industry is undergoing a pivotal transformation in user acquisition (UA) strategies. For investors, these changes signal significant opportunities—but also challenges—that require careful consideration. Let’s break down the key insights and trends shaping the UA landscape, based on the latest data from Almedia’s Rewarded Returns report.
Read analysisBack in 2021, Microsoft’s CEO, Satya Nadella, considered pulling the plug on its entire Xbox gaming division. The reason? The company was at a crossroads: invest big to stay competitive or step away from gaming altogether.
Read analysisThe semiconductor industry is entering 2025 with strong momentum, driven by generative AI, data center expansions, and a rapid shift toward more complex chip architectures.
Read analysisVirtual Reality gaming is exploding on Android, mobile gaming habits are shifting late into the night, and AI-driven ads are reshaping how games reach players. With VR downloads up 198% in just a year and over 250,000 advertisers battling for attention, the gaming landscape is evolving fast.
Read analysisHave you ever been drawn in by a mobile game ad that promised stunning visuals, thrilling challenges, or captivating stories, only to download the game and find something entirely different? If so, you’re among millions who’ve experienced the phenomenon of “fake games.” These games rely on misleading advertising to attract players, creating frustration and eroding trust.
Read analysisWith nearly 19,000 games released on Steam last year, developers face a new challenge: standing out in a sea of sameness.
Read analysisThe last few weeks have been extremely busy. Besides adding new content to our P2E game portals, I am also checking all the game data for these games. interesting, to say the least. These learnings give me a lot of confidence in what W3 Play is trying to achieve. Not only as a marketing platform […]
Read analysisSupercell just had its best year ever. The Finnish game studio pulled in a record-breaking $3 billion in revenue in 2024, growing its monthly active player base to 300 million.
Read analysis