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Future

69 articles · 25–48

Gaming

Ubisoft’s Make-or-Break Moment: Can Assassin’s Creed Shadows Turn the Tide?

Ubisoft was once a powerhouse in gaming, shaping the industry with franchises like Assassin’s Creed, Far Cry, and Rainbow Six. Today, it’s a company in crisis so say at least. Revenues are plummeting, investors are losing confidence, and gamers are walking away. Years of repetitive game design, failed projects, and leadership missteps have left Ubisoft […]

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Gaming

Why Gaming’s Future Belongs to Innovators

The gaming industry is at an inflection point. While headlines highlight layoffs, slowing growth, and economic uncertainty, the reality beneath the surface tells a different story, one of immense opportunity.

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Gaming

Game Investment 2024: Global Funding Surges 38% to $4.3B

Spatial computing and AI expanded beyond gaming, driving investments in healthcare, automotive, and industrial training. VR is gaining traction again, with Meta, Google, and Apple pushing the next wave of immersive tech. Strategic investors are returning, fueling M&A and IPO activity as studios look to stay competitive.

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Gaming

Why Gaming Will Dominate Brand Marketing in 2025

The marketing industry is undergoing a seismic shift. With advancements in AI, data-driven creativity, and the rise of immersive experiences, 2025 promises to redefine how brands connect with their audiences. Among the most promising opportunities lies an untapped giant: gaming. Mindshare’s Amin Lakhani recently highlighted the growing importance of gaming as a platform for brands. […]

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